About us

Our mission - health & performance through intelligent nutrition.

We are a young, innovative family business with Austrian roots and international orientation in the field of health and nutrition technology (Nutri-Health).

We develop a new generation of pharma supplements to boost our health and performance. Our goal is to make our products not only to act more quickly and targeted than pills and powders, but also to taste better and more natural.

In 4 years of research we have developed a new, superior dosage form for that purpose:

LNCs - Liquid Nutrient Concentrates® by Dr.Owl® are highly concentrated, liquid nutrient complexes based on real juice. They are supplied in robust liquid sachets and dissolved in water for:

  • Instant effect - up to 10x faster absorption and optimal bioavailability.
  • Targeted function - by strictly scientific effects on important metabolic functions of our body.
  • Enjoyable intake - thanks to natural fruit juice basis without artificial aromas and colorants.

With the green regeneration drink Regeneraid ® and our Clean Drinking philosophy we want to redefine functionality and sustainability in the nutritional world.



Mag. Georg Ferdinand Haschke 

Georg Haschke is a strategy and consumer goods expert and founder of Dr.Owl NutriHealth. After studying business administration in Vienna and Toronto, he held leading positions in global consumer goods companies and management consultancies.

Georg Haschke has gained extensive experience in strategic brand management and innovation management at global consumer goods companies such as Henkel, Nestlé and Roche. Among others, he was responsible for Henkel's international brand management of Persil in Central and Eastern Europe.

His experience in international consulting firms such as McKinsey and Simon-Kucher & Partners, where he was recently responsible for managing international strategy and marketing projects, round off his profile.

Director R&D

Univ. Prof. Dr. Ferdinand Haschke

Ferdinand Haschke is a visiting professor at the Paracelsus Medical University in Salzburg, focusing on nutrition medicine. He manages a Swiss company specializing in medical product development.

In his position as Senior Vice President of Nestlé Nutrition (Switzerland), he was responsible for Medical and Scientific Affairs and Product Development. He was chairman of the Nestlé Nutrition Institute, which is the world's largest nutritional communication institute, and has market experience as managing director of Nestlé Nutrition South Africa and Germany. Thus, Ferdinand Haschke combines a profound management experience with scientific expertise.

With 20 patents and 273 scientific publications in journals, he adds tremendous nutritional and medical expertise and an international network of nutritionists to the team.